Friday, 14 October 2016

3 major disadvantages of hydrogen fuel cells

3 major disadvantages of hydrogen fuel cells

Hydrogen fuel cells are the wave of the future. At least this is what many want you to believe. You have a point, as a hydrogen fuel cell is a new way to drive a car. The car would not need gasoline to run on hydrogen and the only waste would be water, a natural and safe emission. However, it is not a perfect science by any means, and often it is to talk about all the great benefits without discussion of the disadvantages of hydrogen fuel cells. is

With some, there are disadvantages to be. If there were such a perfect technique, do not think you would have a car every now? Besides being expensive, the hydrogen fuel cell produces certain problems that have not yet been fully addressed.

Here are the three major disadvantages of hydrogen fuel cells:

1. It is large and cumbersome. Your gas tank already used a great part of the car, but a hydrogen fuel cell three times greater than will be a gas tank. But that's not all. The fuel must be isolated, to keep them protected and secure.

2. Security issues. Liquid hydrogen has the ability to be cold air. It has also to the fuel cell reports of accidents. Sometimes a valve gets clogged when it is too much pressure within the cell. The only place to go is from, and explodes the cell. There is no way to know, but if this problem can be fixed, but there are many to work on it. In a car accident, the tank may rupture, but the good news is, evaporate the hydrogen quickly. However, it is a serious disorder in an enclosed space such as a garage.

3. The vaporized hydrogen. Strange but true. Isolation is not a perfect process and the hydrogen evaporates at around 1.7 percent per day out of the cell. This means that eventually cars are a charge to have to. What? You thought you'd never have to use a pump? is the other problem with this, gas stations not to sell hydrogen. You get a customized gas station or work to have to find something from the manufacturer of the car. Cars that mixes with fuel and gasoline are never stranded about being worry.

General Motors Co., currently has the Chevy Equinox Fuel Cell, one of the first fuel cell vehicles of its kind. If you have a vehicle of this type purchasing think you speak with the manufacturer of the disadvantages of hydrogen fuel cells. Through the technology has, they are the dangers of hydrogen fuel-conscious and the work has begun on how to make it better.

The good news is that automotive companies looking for ways to work with fewer emissions to create to make this a more secure environment and the more we learn about alternative methods, the better the soil will be for them. Just go not blind in one direction, with no questions asked. Find out more about the disadvantages of hydrogen fuel cells, before you agree to use it.

Thursday, 13 October 2016

Tricks - Tips 14 Newspaper Advertising of America's Busiest Ad Copywriter!

Tricks - Tips 14 Newspaper Advertising of America's Busiest Ad Copywriter!




I get a lot of emails asking me about newspaper advertising. Primarily, you ask me, most people, when the growth and popularity of the Internet and other forms of "new" media have made obsolete newspapers as an effective advertising medium. To which I say, no way! newspapers are alive and well, and as powerful as ever! If they were not, do not continue to throw advertisers (in all shapes and sizes) billions of dollars on it! Newspapers - local and national - will always be there. You are not going anywhere, no matter how big the Internet gets or how many forms of "new media" are introduced. They have stood the test of time - through radio, television and Internet - and they will always be a great place to advertise, if your target market is demographic within the newspaper. Next, I always ask people for advice on newspaper advertising. They want the best newspapers to advertise know, the best times to use advertising for the best size ads to what colors work best, what to say, how to say it, etc. For those people, I have this list compiled my 14 best newspaper advertising "secrets". Of course, this is not really "secrets" are - this Council has been around for years. Unlike the Internet and other forms of "new media" that seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising has not much changed over the last 25 years, the tips and techniques means which always follow and work repeatedly proven. tested and proven time - the best kind of advice!

Tip # 1: Consistency is the key in newspaper advertising. Whether you, local or national newspaper advertising are interested in the community, always think in terms of it consistently no less than once a week.

Tip # 2: Certain days work better than others for certain types of advertising. In general, the best day to run a newspaper ad is Sunday. That's when most people spend most of their time reading the paper. Let us on the other days a glance:

  • Monday is good if your audience is primarily men all weekend sports are usually on Monday combined.
  • Tuesday and Sunday are great days classified ads, especially financial or business classified ads.
  • Wednesday and Thursday are good days when the life or health days are in your paper, and you is a food or health victims.
  • Friday is a good day when your business on weekends Restaurants accepts, bars, nightclubs, some retailers, concert halls, farmers markets.
  • Saturday is good because fewer advertisers use the Saturday edition, it is a bad day for readers think. That means less competition for your prospects attention and money

Tip # 3 :. Your ad positioning to gain maximum exposure that your ad running in the main news section of the paper, as far forward as possible. Traditionally, they were told, always ask for a right side, but recent studies have make it does not really make a difference. Half the people read the newspaper front, the other half to the back, from back to front. However, you should request that your ad be positioned above the fold.

Tip 4: Dominating one side, , without paying for it. To a page in the newspaper dominate the 8 columns wide is usually twenty-two inches high, design an ad that five columns wide and twelve or more inches in height. This is demonstrably the same as a full-page ad to be influenced at a much lower cost.

Tip 5: Use color. They should also inquire about adding a color. The use of only one color, any color, you can increase your "net exposure" dramatically (which is what I call the number of people who actually read your ad) and nearly twice as your response rate.

Tip # 6: Whatever you do, don t the newspapermen to let your ad design. Have your ad professionally designed, otherwise it will look like any other ad in the newspaper. (I once in a newspaper ad department, believe me, I know!) Be sure that the designer has experience in newspaper ads, as well. You want your ad to reproduce properly, what it means require a certain line screen. Also stay away from reverse-type white type against a black background. Keep your type clear; Your headline in bold.

Tip # 7: Make your ad newsworthy . People read newspapers to get the news, so try your ad as newsworthy as possible to make. When your ad is small, giving it a distinctive border so that it creates a visual identity for your ads.

Tip # 8: You pay for this space - use it! Be sure to give your prospects enough information to buy what you are selling. And do not fall into the trap of white space Honouring because it looks good. You are paying for every square inch of this ad - they use. Your ads should win sales, not design awards.

Tip # 9: Testing, testing, Test! If you just started in newspaper advertising, set not only to a newspaper. Test your ads in different newspapers available to your market to find out what one works best. Once you have figured out which newspapers are read (most of) by your prospects, stay with them.

Tip # 10: You expect it not to work overnight. Basic rule: expect newspaper advertising does not work immediately! (This leads us # Tip back. 1: Consistency is the key) If you have a time-sensitive offer such as a free gift for stopping by before a certain date or a discount voucher offer with an expiration date, do not expect a rush of customers the door the day you run your ad. It's not going to happen. Never.

Tip # 11: Use "Tracking Devices " to measure ad performance. A "tracking device" means any item that you can include in your advertising that makes it easier to measure, makes the display to effectiveness. Adding a numeric code or color code your coupons is a good example of a "tracking device." This is easier to track them if you use more than one newspaper or advertising on different days. You want to know which coupons came from where, when and how many. In this way you know which newspapers work best for you, and the days and even which headlines work best for these papers on these days. Got it?

Tip # 12: The "large" newspapers are not as expensive as you think. If you are not satisfied with your local newspaper, or you want to take a wider audience than just your city, look into advertising in the region editions of USA Today, The New York times or The Wall Street Journal, if your prospects to read it. These regional editions, while more expensive to advertise that the local newspaper, are much less expensive to advertise in than the national expenditure. (If you are a local or regional business, you should never advertise in the national issue. I do not care what the ad rep tells you, do not waste your money.)

Tip # 13: the first thing that people will see in your ad is your headline. This should entice the reader to want to learn more. I insist always that a headline make a meaningful or fascinating statement of benefit - or an outright offer - for the reader. For example: "Your tax refund today!" or "Professional tax preparation only $ 10" are much better headlines than "Bob Jones Tax Service." That's pretty obvious, I know, but I can not tell you how many people put the name of their company or a product or service or even worse, some totally worthless copy, instead of a headline and then hide the meaningful, fascinating things in the copying. It is the biggest mistake in advertising! Put your main benefit or an offer in the headline (and / or subtitles), as well as those who will not read the entire display of the main point.

Tip # 14: Next, the people will see the visual, all subheadings, and then your name. Adding a visual can triple the "net exposure" of your ad. More people will notice if it has a photo or image, what's more, in turn, means will respond. A photo of yourself will add instant credibility. A product image is better than a logo. Even better is an image of the product or service may be used. Let's see it in action, people. Let them see how good it looks, how well it fits or how well it works. Let them on a person's face, you see the smile it.

Also in this super-high-tech day and age, all businesses still rely on newspaper advertising as their primary marketing tool. The key to success with him is the "tricks of the trade" to know, I'll just revealed and therefore long enough to keep, make it work its magic. (Read: Consistency is the key.) The advertising graveyard is full of failed businesses that gave to newspaper advertising before it had a chance to prove it effectiveness. If you have made your decision to do it, whatever you do, do it, and do not give up it until it works. It will!

Wednesday, 12 October 2016

What is a day in the life of a Prop Trader?

What is a day in the life of a Prop Trader?

as a prop trader People often ask me what is what a typical day. This will be slightly different for everyone, but that is my day in the life of a trader.

06:50 at the desk on arrival. I want to have e-mails from various intelligence services obtained overnight on news from the Asian session to break and summaries of yesterdays trading, reading in depth is not really necessary to see only one scan headlines, if there is something great because most days isn t but it is good to be aware of.

07:00 The European futures markets open, the first 10 minutes are one of the busiest sessions of the day can, sometimes all day be made or lost in the 10 minutes. You should never take a session of the day can be, so I give me a lot that I can lose the case in this session the worst happens.

8.00 The cash equity markets open and the futures markets react and can be volatile, volatility usually means opportunity.

08:30 After a busy and stressful hours, where you can make a lot of money on a long day, it's time to take some time. It is important, from markets to move away to the times of the day when the market is either steady or not have the edge. It keeps you fresh and keeps you boredom trades Here are generally now in the gym to see a movie at my desk, even a nap. It's strange, the office at this time leave feeling like you already seen a day's work and ordinary people have done only their way to the office.

10:00 Back in the office, this is my time "normal job stuff" to do. Catching up on emails, go to meetings (on the odd occasion I have to go to a). I'll keep an eye on the bond markets hold as auction results often at this time will be announced.

12:00 Lunch, it's amazing how early you get hungry, if the day that an early start.

13.00 14:30 This is the time, the participants enter US launch in the market and things can get very busy. 13:30 some of the biggest economic data coming and then begin to act over the next hour or so all US commodity markets, its floor sessions as well as the New York Stock Exchange (NYSE) starts to open.

close

16:00 to 16:30 The European bond and equity cash sessions. Again, one of the highest volume times of the day with plenty of opportunity.

17.30 When the market was very quiet and I do not feel in shape, I'm going to go home to. But if markets are good, and I'm a decent amount of the day I will stop trading on. go

19.00 If I to the trade, I will now take a break, usually to walk into town, meet some friends , the gym if I did not earlier in the morning.

20:00 to 21:00 If I'm ever in the office yet I will act include US equities, which is at 21:00.

Hope this gives you an honest look at what you must be a commitment, a full-time trader. Yes, there are moments that are glamorous and exciting, but it is not an easy life, it's long hours and hard work. As one of my first bosses said to me: "Trade is one of the few places in the world you can work for 12 hours and go home poorer than when you arrived" and it's true. But it is also one of the few jobs where you can change your life in one day. You have to be ready at your desk to be in it to win it, and you have all day to dedicate it a chance to stand.

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