The De-socialization of America

The De-socialization of America

Has our society lost something? Has the social glue that binds us lost its adhesive quality? What's happening? The character and the social values ​​as estimated by previous generations, and so critical to our development, seem less obvious today. If this is the case, where it lead us?

American Values ​​

Our culture is not unique, but it is important to our success and survival as a dominant nation. Much of its power can in the Wild West, due limiting feature of our development. Our fundamental cultural values ​​have traditionally included: freedom, individualism, patriotism, generosity, privacy, family and work. And although we appreciate Confidence, we have always enjoyed a cohesion and mutual support that have enabled us, in a crisis, to come together, whether it is. By war, economic problems or natural disaster

Distortion

These values ​​appear to be in a convertible. Whether this change is temporary or permanent, only time will tell. The primary values ​​appear to be there, but may experience some distortion. Our freedoms are limited by external threats and internal distrust. The threat of terrorism has increased suspicions and invaded privacy. We are more subject to the technical supervision of our actions, and restricted in our physical and cyber movements.

family and friendships were tested by increasing work demands and technology that is increasingly replacing the direct interaction. As material success has ascended to the priority of the family, has taken a backseat. Family size decreases further, and extended family is less important. Instead, to take care of elderly family members they are shipped care facilities. Also with the children. Often work demands conflict with educational tasks.

generosity still exists. We are a very generous people. However, the financial constraints have a toll. And the attitude of each of his from that bothered specifying how has depersonalization and dependence on institutions, to address these issues.

has

experienced Patriotism also a decline. Conscription into the military has replaced with a mercenary army. Court rulings have limited public demonstrations of patriotism and political leaders rarely speak of it.

we seem collectively exhausted, disillusioned, skeptical and suspicious; in a survival mode hunkered down.

The Future

Will our values ​​to erode and morph? Probably; in the absence of some of the new paradigm, social imperative, values ​​education or leadership. We develop for better or worse. Perhaps new values ​​replace the old ones; Those who are more in line with current realities. Or maybe we will return to those that led to our unprecedented progress and success. Whatever happens, the health and the continuity of our society as a whole are in the balance.

America's # 1 spectator sport - Birdwatching

America's # 1 spectator sport - Birdwatching

What is the fastest growing outdoor activities in the family in the US? It might just surprise you. Then again, maybe not. Not if your one of the more than 75 million Americans who already enjoys feeding and bird watching. CBS News recently Birdwatching named as # 1 spectator sport in America, more people than NASCAR and all professional sport attracts combined. Backyard bird feeding is run always a close race with gardening for the number one spot for family fun, but both are at the top of the list. Birding in the 1990s experienced a growth rate of 150%, followed by walking at 84%. Other popular activities such as golf, grew by only 29%, where fishing and hunting grew at a rate of less than 10%. And the interest in birding continues to grow. A 1997 article in Newsweek magazine reported that the bird watching would continue to grow faster than the national population in the next 50 years.

But what is it that makes birds and bird watching so popular feeding? Firstly, they are the most visible of all our wildlife. Birds live among people comfortably, singing nest, and flutter past our window and our backyards. They offer a great natural insect control for our gardens. There is a great variety in the number of species and it changes with the seasons. In Nebraska alone about 450 species of birds have been identified. And birds are a source of great amazement. From the intricacies of a nest with a beak only weaving as a tool to locate enough food to feed a dozen hungry mouths, birds are extremely imaginative. And change like seasons, their ability of less than a few hundred miles to travel thousands of miles and at the same near his head in confusion. Biologists believe that birds a variety of senses, when they find their ability to detect the migration magnetic fields, to the stars and terrestrial landmarks with their way. Consider the Arctic tern, whose annual migration extends about 25,000 miles. Adult birds then pass this information to their young, and it is a learned process.

For many people it is not so much look at the complexity of life of the birds that they intrigued. It's just about the beauty of their colorful displays, the relaxation of their singing, and watching her family right outside our window rearing. They become our backyard friends, as we for them to drink extra food and fresh water and bathe in supply. We are creating backyard habitats that provide birds a place to nest and. With cover from bad weather and hungry predators Watch feeding birds and birds helps us more aware of the environment to create, and not only how to make the environment more sustainable for birds, but also for ourselves. For more information on backyard bird feeding and where they are going birds in Nebraska Contact Family the Wild bird Habitat Store, backyard Birding based in Lincoln to see play outside Nebraska since 1993 promoting a healthy and preserve the rich bird heritage in Nebraska, working with the Nebraska partnership for birds feed the so the birds! It makes a big difference.

Creating a long-term marketing action plan

Creating a long-term marketing action plan

Most companies develop action plans for what they consider the nuts-and-bolts of their business, including production, sales, distribution, etc. It is surprising how few companies automatically throwing marketing in this mixture. This is especially true when it comes to small or medium-sized enterprises. Many entrepreneurs and business owners think marketing as an extra, an afterthought, something to focus on when it comes to spend additional money on trivialities. The truth is that to be successful for a company (primarily) marketing issues. It's a business essential. The question should not be if a company should the market, but how.

The good news is that companies now have more options than ever before. It used to be that direct marketing, traditional advertising and PR, the Holy Trinity in marketing were. Along with some basic basic guerrilla approaches were those three, pulled the only viable options into consideration. The Internet has changed everything. The new marketing arsenal now social media, blogs, email marketing, article marketing, pay per click, video marketing, AdWords ... the list goes on.

But this does not mean that there is now an either / or approach to marketing. The right question is not: should start a traditional PR campaign or a social media campaign a company? Rather, how can a company effectively a PR campaign with a social media meld, approach blogging?

to launch an effective campaign, a company must first develop a clear message to create a strong brand and to define its target market. The next step is to develop a strong marketing approach and marketing plan. The plan must be a living breathing being liquid approach can shift and change as the market changes. Every business has different needs. But a plan is a necessity.

Letter from your short-term and long-term goals. Define your target market. Study where and how to find their information your market and customers. Now take some time to complete and develop a strategic plan. Check your budget, study the various outlets. An affordable approach that will work for almost any business, is a combination of traditional PR, blogging, social media and article marketing. Study each approach independently, then take a look at it to combine. With some thought, you can develop a long-term marketing plan, a promotion plan, the work as a roadmap to build your business and grow.

Copyright © Anthony Mora 2010