You media the political behavior of citizens influence
appeared outside the academic environment, a tough and seemingly ever-growing debate about how mass media, the distorted political agenda. Few would argue with the notion that the institutions of the mass media for contemporary politics are important. In the transition to liberal democratic politics in the Soviet Union and Eastern Europe, the media was a key battleground. In the West, elections focus increasingly to television, with a focus on spin and marketing. Democratic policy focuses on the mass media as a location for democratic demand and the formation of "public opinion". The media are seen to empower citizens, and subject to government restraint and redress. But the media are not just neutral observers but are political actors themselves The interaction of mass communication and political actors -. Politicians, stakeholders, strategists and others who play an important role - in the political process is obvious. In this context, the American policy will be marked as a dynamic environment, in the communication, particularly journalism in all its forms, mainly influenced and are influenced by it.
According to the theory of democracy, law people. The pluralism of the various political parties, the people with "alternatives", and if and when a party loses their confidence, they can help others. The democratic principle of "government of the people, by the people and for the people" would be nice if it were that simple. But in a medium to large modern state, things are not quite like that. Today, several elements for the design of the public political discourse, including the goals and success of the PR and advertising strategies of political activists carry used and the increasing influence of new media technologies such as the Internet.
is a naive assumption of liberal democracy that citizens have a reasonable knowledge of political events. But as citizens acquire the information and knowledge necessary for them to use their voices to other than blind guesses? They simply can not see everything that is happening on the national scene, even less at the level of world events. The vast majority are not students of policy. You do not really know what happened, and even if they would do it they need guidance on how to interpret what they knew. Since the early twentieth century that has been fulfilled by the mass media. Few today in USA can say that it is no access to at least one form of mass media nor political knowledge remarkably low. Although political information on the spread of mass media that support various critics that events are shaped and packaged, frame of politicians and news reels are built and owned influences between political actors and the media provide important short hand cues how to interpret and understand the message ,
not forgotten Another interesting fact about the media. Their political influence extends far beyond newspaper reports and articles of direct political nature or television programs connected with current issues that bear on the policy. In a much more subtle way, they can influence people thought patterns by other means, such as "goodwill" stories, dealing sides with entertainment and popular culture, movies, TV "soaps", "educational" programs. All these types of information are the human values, ideas of good and evil, right and wrong, sense and nonsense, what "modern" and "come of fashion," and what is "acceptable" and "unacceptable." This human value systems, which in turn influence people's attitudes on policy issues that affect how they vote and thus determine who holds political power.
