Undoubtedly, we are living in the information age. News is all around us. Every morning people read newspapers and visit websites popular online news agencies. There is a very high level of competition in the media business. Everyone is trying to deliver the first to be news to the people. This contributes to the popularity of magazines, newspapers, magazines and online media. The more people read newspapers, the more they charge for advertising, and in fact this is how to survive modern mass media. The mass media to sell news, buying customers, but they make the most profits through advertising. Therefore, any newspaper or magazine should spend money in a very sensible and economical way. This applies particularly to personnel departments of major news agencies. HR department does not produce anything, but only organized work of personnel in an efficient manner. If HR managers their goals failed to achieve the company suffer sufficient losses. In fact, the human resources department of a major and mass media. What is a newspaper? These are journalists, reporters and editors. If a newspaper the best failed to be and his regular audience who will not survive. Therefore it is very important to hire the best professionals in the media industry and create appropriate working conditions for them. At the same time HR department must make sure that every dollar is spent efficiently.
For this reason, evaluation of HR performance in the mass media is an important element of business management system and the strategic objectives of the implementation plan. The efficient staff work, the better the results and possible revenue. Balanced Scorecard is highly recommended to be used for performance evaluation in mass media. It will not only measure the current performance, but also advance the HR department to show in relation to the implementation of strategic goals. Review process is triggered by figures that show the progress of company recourse against the objectives and targets. It should be mentioned that the key performance indicators of the industry for the industry and the mass media are different here is no exception. Let's explore some key figures characteristic of mass media HR BSC.
As is known, many journalists working part time or telework check. This saves companies money and enable the top management and HR department to such journalists and reporters to offer better salaries. Manager satisfaction with telework is one of the most common indicators used in the field of human resources evaluation in the mass media. In fact, is not easy so far, if an employee to work, but not in the office. If managers with this kind are not satisfied, a job, it would not be reasonable to expect great results. Therefore, it is important to measure Manager satisfaction with telework. On the other hand, there are journalists who was still in operation and their satisfaction have also assessed. If both parties are satisfied with the cooperation, both managers and employees will show their excellence. It is also important to evaluate the kind of information than average travel costs per employee because journalists move.
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