as the oldest form of mass communication, newspapers have enjoyed all these years a high ratio among its readers, as they have introduced in this society , Newspapers have always played an important role in spreading awareness to inform the Enlightenment and the people on a larger scale to various public concerned issues and affairs. However, after the introduction of advanced technology, digital media to a greater extent driven people the importance of newspapers replaced be the most important source of news and information is available at this technology. Newspaper is the tradition information medium is certainly losing its appeal dramatically among people in creating awareness and news distribution process.
There was a time, used in newspapers to play an important role, bringing people together to communicate the people and to motivate the decision-making process, so that they serve the democratic process in the direction of the country. However, these days make all this digital information their messages in a way to create sensationalism, instead of being informative or educational. You're just the visibility with the deteriorated quality of content meant to meet, rather than to inform the public. Also make media like the Internet, only information on the most important issues to enable may be the less important questions, the most important for a certain groups or communities, which tends to be ignored by them. They also ignore the news requirements of different local areas of Austin where these technologies are not easily accessible. So, the newspapers, the traditional source of information serves best to their requirements of news and information.
Therefore, Austin know their own newspapers publication as Community publication where it news to provide the information needs of Austin communities. This community newspapers offer Austin News the news requirement of Austin people to keep an eye on several local issues, which is not generally covered by publications operated on a larger scale. This newspaper is the best choice where the Austin communities can effectively meet their information needs and to ensure their participation in its democratic process and the other important issues that need their opinions.
The municipalities based Austin helps messages where the latest activities in their environment and they update their readers also about the whereabouts of different locations in their environment such as the marketplace, Austin restaurants and movie theaters, current sales offers and also , to inform them on various development issues in their respective areas. They fulfill their news and information need so that they can get to know you better and also participate in the development of their region.
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