*** This is the eighteenth article ina series of 100 items on floral design and florist runs.
It is very important for a florist and a business person to stay on new trade and industry trends and news. There are several ways a florist can do this. One of the methods is to subscribe to journals and a member of the trade organizations. Below is a list of top journals, magazines and organizations with which you should be involved. This compilation serves as support for producers, wholesalers, florists, students and manufacturer of floral products. These publications will inform you on a weekly, monthly, bimonthly or quarterly. Some of them are free for members, while you can subscribe to other. Research choose any of these and a handful. Begin to educate yourself and stay informed. You do not want your customers to fill in new trends such as color, style and new products related to your business. They are the professionals! By subscribing to trade journals and trade associations will not only keep yourself and inform the employee, but you will awaken your creativity and challenge yourself as a unique member of the flower industry.
The Publications and Trade Organization
Florist Review
Professional Floral Designer
Florist and Grower
Grower Talks
Nursery News
Flower News
flowers masses marketing
AFS - American Floral services
FTD - florists Transworld Delivery
Teleflora
The Retail Florist and Floral Finance
gift basket Review
flowers &
The cut flower Quarterly
California Grower
Flora Culture international
Floral and nursery times
American Floral marketing Council
American Institute of Floral Designers
Society of American florists
American Academy of Flora Culture
Professional Floral commentators international
Allied and horticulture associations
As with any industry, it is best to strive for excellence in your field to to succeed is. You must be improved by gathering new skills and experience. The purpose of the new knowledge is a florist visually and creativity to challenge and compete with their peers. Education helps to develop your potentials. to learn new ideas and concepts, is not enough; you have to put it into practice. One has to rely on old skills, with the implementation of new styles and ideas.
trade organizations and associations are a group of like-minded people. These include producers, wholesalers, retailers, florists and students. It is advantageous for at least one or two flowers organizations belong. Belonging to these groups are an opportunity for us to learn of specific needs of our company. Special is the key word here. You can "specific" learning practices and control information to the florist about accounting. You can learn more about "specific" business trends. These organizations can be up to stay on the sale and promotion of flowers and floral products. As a member you will belong to an elite group of professionals and have the chance to promote your know how. AIFD, American Institute of Floral Designers offers wonderful certification options that will enhance your expertise in the flowers field that also add to the perceived value of your shop.
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