I turned on the TV news recently learned that one of our top soccer teams have an important game lost due to illness, which the story that brought us from a reporter stationed outside the hotel where the players enjoyed lunch before the game.
In the car, the cover story was on the radio news with a reporter read the story, said to be back in front of the hotel. He confirmed that the police had collected samples from the restaurant to pass on the health authorities.
You know what? The story was also the lead in the tabloid newspapers sat on my desk when I reached the office. Photographs of the hotel in question generally supported the story.
as a PR professional, I go to reflect what the hotel PR people are through this morning. This is a prestigious hotel group with a well-designed brand image of quality on premium end of the market. Here they are, in the spotlight for all the wrong kind of reasons!
you will surely have a documented crisis management plan or in softer terms, a PR communication plan. But it is not only global companies that need to work out a plan in advance. As in business, or even a not-for-profit organization is running, each relies on the risk of a public relations crisis.
No organization is very far from crises and the resulting media attention. Your reputation can be washed away or severely damaged in an instant. A crisis is any situation that threatens the integrity or reputation of your company has to generally unfavorable or negative media attention.
give these situations, any kind of dispute, theft, accident, fire, flood or manmade disaster that could be attributed to your business. It can also be a situation in which in the eyes of the media or general public your company did not respond to any of the above situations in an appropriate manner. This definition is not exhaustive, but is intended to give you for the types of situations have an idea where you may need to follow this plan.
Crisis management is a complex subject, but here are five tips to get you started. And begin, you must.
1. Do not wait. Many organizations only receive their contingency plans running has again struck a disaster. Instead, brainstorming possible scenarios or types of disasters that could happen, and begin to plan for it. In fact, I have found this to be a positive process, as executives exchange bringing together ideas and examine scenarios often brings a number of questions that they can advance. accept
2. Realise the crises a wide range of forms. As I said, this may be from the hand of customer dissatisfaction to a lawsuit from the hotel crisis all broadcast over the Internet. I even remember a weekend call from a scout leader whose campsite had to be injured in storms washed away with some children; the media were on the phone they pressed for the story! They will all need slightly different answers. Brainstorming and prepare for as many as you can imagine.
3. to develop PR communication plan. A flood of media attention can be within minutes of the news breaking swamp. Also think about how you can get information about employees, supporters and investors and customers - yes, do not forget to get your side of the story to customers as quickly as possible. Internal communication is just as important as the communication to the general public.
A physical plan has to do with it, all out of the building in an earthquake. A communication plan includes identifying a speaker, to develop press releases, set up a media hotline, and looking for a place where you can have a press conference.
4. Be willing to talk to the media and to your constituents. Even if you plan to say much because your lawyer concerned about the liability, so, to say what you can, as quickly as possible. Be concerned to show concern, speak concern, and always tell the truth. That does not mean you have anything to say, never lie at once, but never.
5. Enter media training for executives. Do this before a disaster occurs. Make it an integral part of the management and executive employees training. Media training does not cost much, if someone on the board have to work in public relations or someone who is a member of the media. The key is to do it regularly so that new people always trained and others do not grow stale.
Do not hesitate your crisis planning. Do not waste your hard-earned reputation ruin through difficult situations bad handling! The directors and PR team of the hotel this morning went last night to bed little to know the explosion of unwanted advertising that they faced this morning. We hope their PR communication plan will be a reliable helper today!
Read Recommended
1. "Crisis in Organizations: Managing and in the heat of crisis communication" by Laurence Barton.
2. "You should have a hose, if you want to extinguish the fire: The Complete Guide to Crisis and Risk Communication" by Rene A. Henry.
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