Three years ago, someone told Dallas the next big thing in Texas would be coffee, they would have been looked at security with a raised eyebrow. If you think Texas coffee, Austin, Houston and San Antonio most naturally come to mind.
"dressed hippie" With its culture and numerous powerhouse coffee companies such as: Cuvee Coffee (home to the widely recognized industry leader Mike McKim and South Central Regional Barista Champion Clancy Rose), Caffé Medici (home of another Barista Champion, Lorenzo Perkins), houndstooth, once over, and Thunderbird; Austin, for the most part has a monopoly on the coffee scene Texas. Following closely in the track either San Antonio, with local coffee and Brown Coffee Co. or Houston with Catalina Coffee and Greenway Coffee & Tea. Even College Station - not from the coffee shop perspective but also from the global coffee quality Research Initiative in the Norman Borlaug Institute at Texas A & M University instead. (Texas A & M has announced that they want to be for coffee, which UC Davis is on wine!)
So, Dallas? For real?
It can calm anxious in a hotbed for turning small handicraft shops and roasters at each corner of the Dallas, Fort Worth Metroplex a Starbucks, but DFW, their mark on the regional culture. It's definitely a buzz brewing in this market. A number of high-quality coffee companies and talented baristas who appear rapidly in recent years and the momentum seems to keep on building. Are we on the verge of a huge new Texas Coffee Culture? It's beginning to look like it!
Coffee has lately become a hot topic in all kinds of local Dallas media. D Magazine, Yelp, You Mediaplus day Candy, The Dallas Observer, Dallas Morning News and numerous local news stations have their coverage of the emerging Dallas, Fort Worth Coffee culture was starting. Companies like Oddfellows, stirring coffee, Lab and my own Texas Coffee School are just some of the companies of the towns media buzz over. Why so much coverage suddenly? put in simple terms - the idea "Third Wave Coffee" made finally the Dallas, Fort Worth Metroplex.
What is Third Wave? By definition, and many industry veterans "The Third Wave of Coffee is the emergence and establishment of coffee growers, coffee roasters and coffee retailers who focused on achieving the highest form of culinary appreciation of coffee." Trish Rothgeb of Wrecking Ball Coffee Roasters first wrote about the third wave in a November 2002 article of The Flame Keeper, a newsletter of the Roaster Guild, a guild of SCAA. Cho nicholas (@NickCho) of Murky Coffee More The third wave defined in his oft-quoted online article, " The BGA and the Third Wave ". More of the Third Wave was supported by publications such as the New York Times, LA Weekly, Los Angeles Times, LA opinion and The Guardian chronicled recently.
Third Wave Coffee is on the rise in Dallas. It is not in fact in the majority, by all means. It is nowhere near Seattle, Chicago, New York, North Carolina, or even Austin for that matter - but the third wave is quiet and fast with shopkeepers and small-batch coffee roasters alike catching on. More importantly, it with the public on the catch!
It is for this reason that I opened Texas Coffee School in Dallas Metroplex. The third wave is still in its infancy in this market and it gives us a colossal opportunity to influence the creation of a culture of quality-oriented coffee business workshops, and barista training. The timing is right from all angles. There is a demand, and the company is, Third Wave coffee offers and the experience will be richly rewarded! I look forward to be apart of this emerging culture and I am looking forward to sharing my experiences!
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