Impact of social media on society

Impact of social media on society

"Do you have Facebook?"
"Yes, of course. But I do not think that you will not find me, because there are too many people who have the same name as me have. Try with my name and the search. "
" Hey, you celebrated your birthday in K-box, is not it? I've seen the photos in your Facebook. "
"Bro, I have your comments on YouTube video that I have written in my blog. I am happy that you are deeply moved by the 'Dancing Peacock Man' also."

social media or "social networking" has almost become a part of our daily lives and is thrown around in the last few years. It is like any other media such as newspapers, radio and television, but it is much more than just to share information and ideas. Social networking tools such as Twitter, Facebook, Flickr and blogs have the creation and exchange of ideas facilitated as quickly and widely than the conventional media. The power of definition and control to move a trademark of enterprises and institutions to individuals and communities. It is no longer in the 5cs (eg condominium, credit cards and car) that Singaporeans speak again. Today it comes to the brand new Cs: Creativity, Communication, Connection, create (new ideas and products), community (common interests), cooperation and competition (to change the game).

has led social networking In January 2010, InSites Consulting conducted an online survey with 2,884 consumers from 14 countries between 18 and 55 years of age on. More than 90% of participants know at least 1 social networking site, and 72% of participants Members of at least 1 social networking site. On average, people over 195 friends have, and she was lying not access twice a day on social networking sites in. However, 55% of users of their social networking sites at work. In the past, not many were adults able to make more than 500 friends, but with social media, even a child or a young person can get to know more than 500 people in a few days, by simply clicking the mouse. Social media has the traditional definition of "friend" devalued, where it says, trust, support, compatible values, etc. Although we know more people, we are strong bond with all the people to build, unable, as we us available time is fulfilled limited. Therefore, there is an impending social development of people with wider social circles, but weaker bonds (people who we do not know very well, but provide us with useful information and ideas).

social media also influences the purchasing behavior of people. Digital Influence Group reported that 91% of people say consumer reviews the # 1 aid to purchasing decisions and 87% trust a friend's recommendation on critic rating. It is three times more likely to trust peer opinions on the advertising of purchasing decisions. 1 word-of-mouth conversation has an impact of 200 TV commercials. With the proliferation of social media, there are many news about it "wins Armless Pianist 'China's Got Talent' 'of the most viewed YouTube Video to Web-assisted suicide cases (eg New Jersey college student who killed himself after video was him in a sexual encounter with another man published online). Thus, social networking is making us poor better or as a society?

to have positive impact of social media

In addition to opportunity a lot of people in a rapidly knowing and easy way, social media also helped build the social or physical mobility restrictions and to maintain relationships with their friends and families adolescents. Children who can go to study abroad still remain in meaningful contact with their parents. To a greater extend, there is anecdotal evidence of positive results from these technologies.

In 2008, won President Obama selected the option through the effective use of social media Millions of public or voters behind. The Obama campaign had generated and distributed huge amount of content and messages via email, SMS, social media platforms and their websites. Obama and his campaign team fully understood the basic social necessity that everyone shares - the necessity of being "who we are". Therefore sent the campaign to the message as "Because it to YOU" and decided to use the correct form of media to connect with people, call for actions and create community for a social movement. They encouraged the citizens to share their voices, keep the discussion parties in the homes and run their own campaign meetings. It really changed the supply of political message.

had

made Obama campaign 5 million "friends" to more than 15 social networking sites (3 million friends on Facebook itself) and generated nearly 2,000 YouTube videos, has been viewed more than 80 million times. At its peak, its website, MyBarackObama.com, had 8.5 million visitors per month and produced 400,000 blog posts. To ensure that its contents were found of people, the Obama campaign spent $ 3,500,000 alone on Google search in October, $ 600,000 to Advertising.com, in $ 2,008 467,000 on Facebook, etc. Currently, Obama's Twitter account has 6 million followers around.

In 2010 happened after the earthquake in Haiti, many of the official communication lines were down. The rest of the world was not there to capture a complete picture of the situation in the position. To facilitate the exchange of information and provide for the lack of information, social media was very convenient to report the news of the affected area, what happened and what help was needed. Tweets by many people gave an impressive overview of the current events from the earthquake. BBC covered the event of tweets from the work of its reporter Matthew Price in Port-au-Prince to join on the floor. Guardian live blog used also social media together with the information from other news organizations to report on the rescue mission.

It's been two years since CNN iReport officially launched as part of its website to life, where people of video upload, with contact information. During the crisis, Haiti CNN had published a number of social media material, but not all materials were reviewed. The editors would vet the reports from the citizen journalists and labeled them differently compared to unverified content. On Facebook, a group called "Earthquake Haiti" was formed support and shares updates and messages to show. It had more than 14,000 members and some users also pleaded for help for the injured Haitians in the group. With e-mail, Twitter and social networking sites such as Facebook, thousands of volunteers under the Ushahidi project reports of people from Haiti were sent to map.

The most impressive part of the impact of Social Media on Haiti, the charity SMS fundraising which rose to over $ 10 million for the victims in Haiti. People interested in helping the victims are asked to support various social networking sites in text, tweet and make them known. The Global Philanthropy Group had to ask a campaign rich people and celebrities like to use Ben Stiller and John Legend, Twitter and Facebook, to encourage others to give to UNICEF launched. A laborer, Saundra Schimmelpfennig, welcome the advice of other helpers and donors to write on their blog in terms of deciding which organizations to support non-profit. In the meantime, were asked donor questions on Twitter, Facebook and blogs about their donations and endorsements of her favorite charities. After each crisis the social media for social justice is to spread a more effective medium that word.

Negative impact of social media

There are always two sides of every coin. Social media is just a tool or mean for people to use. It is still up to the user how to use this tool (like a knife, can you help to cut food or hurting others). Pew Research Center Internet & American Life Project and Elon University Imagining the Internet Center conducted a study on "The Future of Online Socializing" from the highly engaged, diverse set of respondents to an online opt-in survey consisted of 895 technology stakeholders and critics. The negative effects of the respondents submitted, including time spent online robs time from important face-to-face relationships; The Internet usually encourages shallow relationships; the act of the Internet use in social context to engage makes private information; The Internet allows people to their exposure limit at Shiloh to new ideas; and the Internet is used to produce intolerance.

Some respondents also pointed out that it will be the development of some new psychological and medical syndromes that "variations of depression caused by the lack of meaningful quality relationships," and will be "new world society". The term "social networking" has begun to mislead users into believing they are social creatures. For example, spend a few hours using farm and chat with friends at the same time not in social skills converted. People become dependent on the technology and forget how to socialize in face-to-face context. The online personality of a person might be very different from his / her offline character, leading to chaos when the two personalities meet. It is obvious in online dating, if the couple comes together for the first time in face-to-face. Your written profile ambiguous represent their real characters. It is tempting for people than to say, want to hear the truth something to give the other.

In addition to the "Friendship", the creators of social networking sites and user redefine the term "privacy" and on the Internet. The challenge in data protection is to share information while protecting their personal information. Almost all information published on social networking sites permanently. Every time someone posts pictures or videos on the Internet, it is viral. If the user deletes a video of his / her social network, someone could have held and then sent them to other sites such as YouTube already. People from photos and video files on social networking sites without thinking, and the files can appear at the worst time again. In 2008, a video of a group of ACJC students were harassing a female student in school on her birthday circulated and will recruit another video of a SCDF "welcomed" (washed down with water and tarred with shoe polish) to a local fire station made its way online.

Much news has been reported about privacy infringement in Facebook and Facebook is constantly updated on their privacy policies and to change for users their privacy settings. Interestingly, even if users delete their personal data and deactivate their Facebook account, Facebook is still that keep the information and will continue to be used for data mining. A reporter asked whether the data is at least anonymous. The Facebook representative declined to comment.

In the corporate world, human resource managers Facebook or MySpace can access to get a candidate to know the true colors, especially if job seekers their profiles not private. Research has found that almost half of employers have rejected a prospective employee after finding incriminating evidence on their Facebook pages. Some employers also have the candidates online details in Facebook pages checked if they lie about their qualifications. Nowadays the younger generations have to open a complete disregard for their privacy doors to unwelcome predators or stalkers.