There are 12 essential elements of a successful internal communication strategy:
1. Effective employee-directed communications must be top out
Effective communication require the active engagement and support of executives. It is simply not enough to generally develop a "Vision Statement" or formulate the values with which lives society. Behavior is what counts. The managers need to behave in a way to see that is compatible with the ethos to promote it.
2. The essence of good communication is the consistency
Avoid at all cost fashion and tinkering follow. When you try to improve communication and they will not - because your messages are contradictory or "good news only '-. Things will not quietly settle back to the way they are used, you will inevitably have created expectations, and may with to have the consequences disappointed, to live these expectations.
owe 3. Successful employee communications, so much consistency, careful planning and attention to detail, as they do on charisma or supernatural gifts
We could not be another Zig Ziglar, Tony Robbins and Bill Clinton all. But slipping even such a communication "tremendous" upward when they do not plan not to pay attention to detail and not consistent projecting message.
4. communication via the line manager is on effective
'line Manager employees' communication is an opportunity for people to ask questions and check whether they have understood the questions correctly. However, note that companies may urgency and reality dictate the need, on many occasions, to the employees directly inform and not to place undue reliance on the cascade process. (Although managers still need to answer the questions of the people and to hear their views.)
5. Employee communications are not optional extras, they are as usual part and should as such
are planned and budgeted an employee communication plan - key issues, objectives, goals and resources - provides a context to deliver initiatives that occur in the short term.
6. It must be the integration of internal and external communication
There must be a match between what you tell your people and what you tell your customers, shareholders and public. (For the same reason it must be a fit between what you tell people, and what the external media tell them.)
7. The timing is critical [19459002maybe]
but clearly expressed and well presented your message when it comes at the wrong time then you can not have bothered. Old messages are often worse than no news. Consequently, it is important to ensure that the channels that you can truly deliver on the time they need.
8. Tone is important
expression overly gushing enthusiasm about a technical change of little real meaning for your employees or the general public hardly calculated people take your message to heart to make. If they do not take this message to heart, why would the rest of what you say in her bosom?
9. Never lose sight of the "What is in it for me?" factor
We are selfish beings. I have maybe the most amazing gadget ever invented, but if I have you emotionally involved you will probably never hear my message about it. But if I can show you how my gadget will revolutionize your life, add dollars to your wallet, free up your time, fix your smelly feet, wash your car for you, stop your kids argue with you, bring peace to your spouse, bring peace to the world ...
10. communication is a two-way process
employee communications are NOT a one-way information dump. Detection of feedback is crucial, and if you do not listen and act on what you saw said, why the human plague to say?
11. A single central theme or a few of the major issues is a means of coherence to a number of different employee communications initiatives give
In recent years, the overriding theme of many employees of corporate communication the impact been on the business of competition, regulation and economic forces. Many embassies and initiatives can therefore by which they are evaluated in one or more of these key issues illuminate.
12. Set your standards and stick to them
which channels should be mandatory and which optional; establish quality standards for all channels and review these at least annually.
No comments:
Post a Comment