Nameonics 101 - The Science of Memorable brand

Nameonics 101 - The Science of Memorable brand

If you create a name for a new product, a service or a company, is the number one rule that make brand new unforgettable ,

The reason is obvious: If the customer can not remember the name of your product, chances are that he or she seek it out - much less recommend it to someone else - are extremely low. Forgetful names are worthless. Memorable names are priceless.

The bad news is that most companies ignore this rule and of product names at the end, which are about as memorable as a lunch yesterday. The good news is that you do not have to settle for a forgettable name. Creating memorable names is easier than you think.

All you have to do is take the following crash course in Nameonics - the science of memorable brand names.

Nameonics (yes, I am a word geek, and yes I did make this name memorable items) combines "name" with "mnemonics". As you may remember from English class, mnemonics are linguistic devices that are like a kind of memory aids, the information easier to remember.

Here you can use the brand names make you create memorable six basic Nameonics:

Rhyming

How catchy jingles, names that rhyme often stick in a person's head whether they want it or not. Rhyming works in multipart names like Crunch 'n Munch and in shorter names like YouTube. Other examples of rhyming include Mellow Yellow, Lean Cuisine and Reese's Pieces.

Imagery

The human brain is hardwired to respond to and store visual images. Therefore names evoke a vivid image like BlackBerry, Jaguar, or Hush Puppies so easy to remember. So if your new product naming, you should think in pictures as well as words.

alliteration

Alliteration one of the commonest mnemonics is. To create an alliteration, every word beginning with the same letter in the name or sound. Bed, Bath & Beyond is an alliteration. Other examples include Coca-Cola, brand new and Krispy Kreme.

neologisms

A neologism is a newly invented word like Google or Wii. Neologisms can be created by respelling an existing word. Google is a respelling mathematics term "googol". You can make a neologism by combining two words. Snapple is a combination of "snap" and "apple".

Onomatopoeia

Buzz, bang, and thump are all onomatopoeia - words that sound, what they stand for. Brand name examples of onomatopoeia include Whoosh Mobile, Meow Mix and KaBoom Energy Drink. Try to add some oomph to your names with onomatopoeia.

haplology

Need your new product to generate a Bunch-O-Business? Then may be just the thing a haplology. To create a haplology just take a three-word phrase and abbreviate in the middle. Examples include Toys "R" Us, Bug-B-Gone and Land O'Lakes.

This is not Rocket Science

Nameonics is a science, the practice does not require an advanced degree. Anyone can, images and other simple Nameonic use rhyming techniques to differentiate their brand from the competition and stick in the memory bank customers. Try it. You have nothing to lose but a boring, hard to remember names.