Most companies develop action plans for what they consider the nuts-and-bolts of their business, including production, sales, distribution, etc. It is surprising how few companies automatically throwing marketing in this mixture. This is especially true when it comes to small or medium-sized enterprises. Many entrepreneurs and business owners think marketing as an extra, an afterthought, something to focus on when it comes to spend additional money on trivialities. The truth is that to be successful for a company (primarily) marketing issues. It's a business essential. The question should not be if a company should the market, but how.
The good news is that companies now have more options than ever before. It used to be that direct marketing, traditional advertising and PR, the Holy Trinity in marketing were. Along with some basic basic guerrilla approaches were those three, pulled the only viable options into consideration. The Internet has changed everything. The new marketing arsenal now social media, blogs, email marketing, article marketing, pay per click, video marketing, AdWords ... the list goes on.
But this does not mean that there is now an either / or approach to marketing. The right question is not: should start a traditional PR campaign or a social media campaign a company? Rather, how can a company effectively a PR campaign with a social media meld, approach blogging?
to launch an effective campaign, a company must first develop a clear message to create a strong brand and to define its target market. The next step is to develop a strong marketing approach and marketing plan. The plan must be a living breathing being liquid approach can shift and change as the market changes. Every business has different needs. But a plan is a necessity.
Letter from your short-term and long-term goals. Define your target market. Study where and how to find their information your market and customers. Now take some time to complete and develop a strategic plan. Check your budget, study the various outlets. An affordable approach that will work for almost any business, is a combination of traditional PR, blogging, social media and article marketing. Study each approach independently, then take a look at it to combine. With some thought, you can develop a long-term marketing plan, a promotion plan, the work as a roadmap to build your business and grow.
Copyright © Anthony Mora 2010
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