Remember the bumper stickers back in the nineties, on the "Kill Your Television"?
Well, based come around the simplified economic news from the major networks, financial networks and Radio to-it's something to look at again. No doubt if the challenges of today's economy are studied in history, an important factor to drive is the psychology of the event the media be.
There is a problem with "mass media", generalizations. The broad brush-the it is everywhere Neck lacks specifics for each of our own backyard.
The result is that many entrepreneurs experience a slowdown the economy only say it is. News there are companies that make millions of dollars in bad times. So it can happen. Here's how:
1. Focus on Your World
The message is a generalization and has no problem with the fact that you think, this is the way the world is. Take a hard look at the reality of your situation:
- Are you still in business?
- Are you to get in foreclosure or at risk there?
- Have you operate in a failed bank or investment firm?
- Is strung your industry field for a bailout?
If not, pay attention to what to influence you - not what the media says is affecting us. Are you working. Change the position produces and services to meet your customers' changing needs. Do not sit on your hands and the economy to blame.
2. Protect Existing customers / clients
When was the last time you communicated with them, without trying to sell them something? Bad idea, if there is already more than a few weeks. Get a newsletter or ezine go now and at least monthly. Figure our ways that you can immediately begin to show them how you appreciate them. Show them to solve their problems and not be a source of their worries or fears. Even better, they start some great deals from boosts value, so they can continue to spend money to make with your business.
3. Install or Crank Up Referral Programs
New Marketing is expensive and recommendations are much simpler and cheaper to obtain. Your customers are like seeds in an apple. You can concentrate on how many seeds are in the apple. to obtain recommendations on the concentration, as many apples are in a seed. If your customers want, then you are good for people who like them. Make this point clear and get references - now!
4. Know who buys what
N all your customers or clients ot everything you have to offer to buy. Start break your list who buys what. Now you can sell what they want, easier to identify, and right buyers for new business. Then sell Create campaigns to cross your customer base. No time? List companies can do it for you. It works? Well, there must be a reason Head & Shoulders has 9 different shampoos.
5. Fix Your Customer Service
When the transaction for recording was, customer service was not very important. Now a lax customer service is the space where your competitors a wedge driving between you and your winnings (or survival). Perform one someone comes from top to bottom review of all points in your company with a customer contact. Are complaints resolved quickly? They show people for the appointment on time? Are things ready with a customer wants? Better be 100% sure. ,
6. Multiple Marketing Campaigns
I have the sales volume for many a client came, they thought, what they did was enough. After looking at the facts and figures, they actually had to do a lot more capacity marketing. Dan Kennedy says: "The most dangerous number 1." So if you have only one way to market; what happens when you slow business? Right, blame the economy because MSNBC says. The same goes for referral programs - only that you can not cut under and implementation in today's business world.
7. Joint Ventures
Have you ever been a JV viewed with any business, the customer, the fit has the same profile as your ideal customer? If you are a professional I'll bet there are other businesses in your building, excellent JV partners would make. JVs are to make a sale as; You have to ask to get one. Look for recommendations this should be the next street, which you can use for new business in 2009
8. Use Off line Marketing
It is ironic, recommended that strategy in an ezine. Online marketing is big and getting bigger. The total feeds, ezines, blogs and landing pages in 2009. The number is even higher for emails in 2008, doubling to do it again. This makes older media more attractive because there is less competition. Direct mail, display ads, inserts, postcards and printed newsletters - if done right produce very profitable results. ad not only on an older media because a new coming. Think to go to options, "Old School"
9. Tie Promotions
your bind actions to national holidays gives you eleven additional campaigns in 2009. Use one or all of the events prepared as Mother's day, Father's day, the vernal equinox or summer solstice and has to think more than any competitor in one year. Get thee a marketing calendar and begin plans. Of course, you can make your own reasons for a promotion. When the economy seems crazy, they go crazy himself.
10. Enter more away
Put the Law of Reciprocity to work for you. Send Gifts in the e-mail, free samples, sweeten deals with bonuses and free stuff. Too expensive, you say? Information costs you nothing to give away. Bonus reports and "how" information goes a long way. Want a great lesson about how to do this? Donation to a charitable organization with a lot of marketing savvy. I recommend the DAV and Covenant House. You are a good thing to help and get a graduate-level training on how to use free material. Remember, donate to charity in support and believe.
all rotate in the down economy is not last forever. The trick is to ensure that your business can survive the cycle. Switch off and get to work the TV. Give your competition to worry about a little more than a bad economy-you.
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